The Need

A Worldwide Theme Park and Resorts company needed an intuitive and informative eLearning program that would engage and educate travel agents, while providing them with all the information they need to effectively align customers with the proper destination, taking full advantage of the flexible vacation packages available. This tool would assist travel agents in their sales efforts and help increase the agent's commission. This learning program needed to include short learning segments so agents could complete sections quickly, and generate higher completion rates for the program as a whole.

The Solution

Brookwood, Macromedia's "eLearning vendor of choice" was selected for this project. Brookwood has worked with Macromedia's top Breeze accounts to build the highest quality products and has been the top partner for Macromedia since the inception of Breeze to their product line. A state-of-the-art training program was developed, leveraging Macromedia Breeze, which benchmarks the standard for future programs created for the Breeze platform. The result was an application which is informative and engaging while still being easy to use and navigate. The new tool educates travel agents on the current vacation packages and provides a quick, interactive way to familiarize themselves with the features, benefits, sales metrics, market goals and competitive information necessary to effectively promote and represent the options that best meet the client's need and budget. Brookwood used a combination of professional narration, text-transitions, audio synchronization and visuals to increase retention rates.

The Key Advantages

• An eLearning application with audio and visuals that draws and engages the user for increased retention.
• Short quizzes after each module gauge knowledge retention
• Final Assessment questions are tracked and user activity linked to the Travel Industry Sales database reporting tool
• Travel Agents download their award upon successful completion of the assessment