Pfizer is a global leader in health care and is committed to helping change millions of lives for the better through providing access to safe, effective and affordable medicines and related health care services to the people who need them. Pfizer needed an online training resource to help their sales professionals use PfizerPro.com and understand its benefits and components.

The Brookwood Solution

Brookwood developed a 45-minute interactive training presentation to help Pfizer professionals understand why PfizerPro.com is an important tool for them and their customers. The engaging online training teaches how to navigate through PfizerPro.com as well as how to reference it with customers as a valuable resource. This training was very important so that all Pfizer professionals can utilize PfizerPro.com and offer it as an asset to medical providers. The training is especially important because PfizerPro.com contains information which is to be utilized by Pfizer professionals only including: Pfizer Medical Information, Clinical Trials, News, and the Pfizer Pipeline.

The eLearning module also explains how PfizerPro.com is a resource to providers who are increasingly using the Internet to find information. Sales professionals must understand how PfizerPro.com is a valuable resource to help providers find information about Pfizer products and services, meet their needs in the ever-changing practice environment and support sales efforts in the field.

Pfizer Pro branding and images are consistent throughout the presentation, which Brookwood’s eLearning Team developed by imbedding Flash and Captivate into Adobe Presenter. Each training module is followed by a scenario based interactive assessment or Q&A to test comprehension. A final graded test completes the training presentation. Brookwood worked closely with Pfizer’s marketing team in order to understand their needs, get continuous feedback and generate a rapid solution.

The Key Advantages

• 45-minute interactive training presentation created using the latest eLearning technologies
• Embedded demos showed the Pfizer professionals how to use the various sections
  of the site
• Scenario based interactive assessments test comprehension
• Adobe Flash and Captivate are used to create dynamic, interactive simulations